MARKETING MANAGEMENT
OBJECTIVE
Upon completion of this course in sales skills, you & your staff will be able to set personal goals to sales success & use a series of practical sales skills to increase your selling potential.
TARGET AUDIENCE
This marketing training course is aimed at people who are new to marketing or who need to update their marketing skills. This marketing skills training course will help improve the skills of staff at all levels within the workplace e.g., managers, team leaders, supervisors, and front line staff.
TRAINING SYLLABUS
- Market research
- Advertising
- Consumer behaviour
- Quantitative methods
- Digital marketing.
- Marketing ethics.
- Decision science.
TRAINING FEATURES
• The training will be highly interactive with participants taking part in role-plays, discussions, exercises and group work where appropriate.
• These workshops cater for a group of up to 20 participants.
